to remove filtersShould marketers bother with category-defying advertising?
08 Dec 2009 | by Gemma Charles
;} It used to be so simple. Advertisers commissioned an ad agency to create an ad, and popped a ...
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Top five career moves in marketing in 2009
15 Dec 2009 | by Staff
chief executive and 'L' in the name of ad agency DLKW, was appointed chief executive of the COI in ...
The World: Learning global lessons on product placement
04 Dec 2009
be happy with a storyline that is set in an ad agency and revolves around pitches for specific ...
COI proposes model for measuring advertising effectiveness of public-sector marketing
01 Dec 2009 | by Gemma Charles
Lund, the former chairman of ad agency DLKW, who was named chief executive of the COI in February, have ...
Brands begin to court Mumsnet.com
01 Dec 2009 | by Alex Brownsell
made sure we were as nimble as they were.' O2's ad agency VCCP's head of strategy and innovation ...
Opinion: Perspective - Crowd-sourcing can't replace agency knowledge
27 Nov 2009 | by Claire Beale, claire.beale@haymarket.com
cut-through has already been done (by Peperami's old ad agency Lowe). All the crowd had to do was come up with ...
The Marketing Profile: Chris Jansen of British Gas
17 Nov 2009 | by Alex Brownsell
Jansen. Working with ad agency CHI Partners, British Gas developed a communication strategy based on ...
The World: BMB hopes it's found the American dream team
13 Nov 2009
; managing partner and creative director, Fallon New York 2000: Opens Powell, a hybrid design and ad agency ...
Brand blending: Procter & Giant combines its Olay and Max Factor brands
10 Nov 2009 | by Amy Golding
beauty and grooming products. Andy Lear, head of planning at ad agency Publicis London, believes the ...
SeeSaw pushes ahead with launch plans
03 Nov 2009 | by Fiona Ramsay
, social, TV and online ads. SeeSaw also appointed Fallon as its ad agency and Vizeum to handle media ...
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