Connected products confirm old brand truths
24 Jan 2013
as much creative importance to an ad agency as the brand message itself because, with the IoT, they ...
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Adland steps up M&A battle
16 May 2013
that the networks are looking for when they acquire. Clearly, a best-in-class ad agency will always ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
strategy at ad agency JWT. 'Ask whether this really is relevant for your brand, will add to the ...
Home-front battle: Global vs regional straplines
22 Nov 2012 | by Alex Brownsell
introduction in 1962, the line, devised by ad agency DDB, summed up Avis' quest to overtake Hertz, its arch ...
Direct delivers the big brand promise consumers desire
15 Nov 2012
client seeking that sort of change in perception would have turned to their ad agency the plan would be ...
Lord Sugar committed to 'no-brainer' Amscreen
15 Nov 2012
he was trying to rent floors of a luxurious office block to an ad agency (because he believes ...
How one ad agency helped mobilise US voters
08 Nov 2012
For this week's US presidential race, encouraging young voters to actually cast their vote was key, Isaac Silverglate writes.
Can Publicis find its creative wings?
11 Oct 2012
an ad agency. So I am eternally grateful to Thatcher. The thing I'm most excited about my new job ...
Euro RSCG looks to a united future as Havas Worldwide
27 Sep 2012
name Euro RSCG People, Euro RSCG Biss Lancaster became part of Euro RSCG (the integrated ad agency) and ...
Government marketing: Decoding the coalition's new strategy
14 Sep 2012 | by Gemma Charles
Texaco marketer and reached director level at ad agency Grey. She is no liberal 'media luvvie'type ...
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