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Taking a punt on digital

09 Mar 2010 | by Chris Ellery

the year, and parting ways with its ad agency, The Brooklyn Brothers, the brand is now looking to ...

Profile: Facing a tough screen test

09 Mar 2010 | by Sara Kimberley

grabbing viewers' attention. The second phase of activity, created by ad agency Fallon, will roll out at ...

Mark Ritson on branding: Beauty is in the eye of the retoucher

17 Jan 2007

that appear in advertising as taking the actual image in the first place. Every major ad agency in ...

Editorial: The fight agencies can't win

23 Aug 2006 | by by Craig Smith, editor

an Orange or a Tesco, and it often takes an ad agency to distil the strategy into anything remotely ...

Mark Ritson on branding: Brand work is no job for ad agencies

16 Aug 2006

a communications campaign, I would be equally aghast if they asked an ad agency to work on their ...

Mark Ritson on branding: Interactivity means potential mauling

19 Apr 2006

advertising-heavy launch, Chevy's ad agency Campbell-Ewald created a highly integrated campaign. First came ...

News Analysis: Pitch etiquette

01 Feb 2006 | by by Lucy Barrett

people, not about solving everything in a three-week pitch period.' Ad agency Bartle Bogle Hegarty ...

Google moves beyond search

07 Sep 2005 | by by Bill Britt

establishment. It depends on the tone you take and what you say,' says one ad agency head. Now that it is a ...

 

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