Close-Up: The death of the ad agency retainer
15 May 2009 | by Noel Bussey
A rise in project work means client/agency relationships may never be the same.
For this week's US presidential race, encouraging young voters to actually cast their vote was key, Isaac Silverglate writes.
A rise in project work means client/agency relationships may never be the same.
Warning: our feature on the financial health of ad agencies makes for sober reading; look elsewhere if you want a smile this Thursday morning (try Diary on page 35).
A small prediction: ITV won't be airing the Baftas on primetime television for much longer. Monday night's coverage of the event, which actually took place on Sunday night, effectively amounted to a two-hour promotion of its rivals' brilliant programming.