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PR shares frenzy bodes well for future flotations

Communications share price was 54p before news broke of its diversification to acquire ad agency HHCL in 1997 ...

FEATURE: The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR. Robert Gray turns back the pages of time to where it all began

. 1924: Early examples of UK market research as ad agency JWT surveys consumers of Pears Soap and ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

. Iceland PR manager Peck Har Tan, and Claire Chick from the supermarket s ad agency, HHCL, deny their ...

EDITORIAL: Pros and pitfalls of PR flotations

widened its offering with the acquisition of ad agency HHCL in 1997, and WPP is in the FTSE 100 ...

FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed

. Instead of choosing an ad agency to run the campaign, Shell handed the task to Fishburn Hedges with ...

DIARY: Draper forgets the PR as he launches ad agency

Derek Draper, who soared to national prominence a year ago by boasting of his relationships with Government ministers, has relaunched himself in the most hyperbolic of industries: marketing.

INTERNATIONAL: Digital satellite firm hires first marketing director

previously worked for ad agency Ogilvy and Mather in London and Paris. TPS is a joint venture ...

Corporate Communications: Shell places its trust in the benefits of PR - As it seeks to create a new, eco-friendly image for itself, Shell has turned for advice to public relations, ahead of advertising, choosing Fishburn Hedges to lead its repositioning

JWT director Christy Stewart-Smith, who led the ad agency s day-to-day work on the Shell account ...

BORDER LINES: PARIS: Shandwick wins Y2K work

millennium bug among private and public sector companies. Shandwick will work with ad agency Hemisphere...millennium bug among private and public sector companies. Shandwick will work with ad agency Hemisphere ...

 

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