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M&S to add credit card in loyalty bid

marketers from Marks & Spencer Financial Services and the main retail business is talking to a number of ad ...

DIRECT: Unilever appoints Grey Desire for Slim-Fast job

an ad agency to replace Faulds. It parted company with Faulds in February. ...

DIRECT: Theakston Cool Cask appoints Carlson

rare. Above-the-line work for Cool Cask is handled by Scottish Courage roster ad agency CDP ...

DIRECT MARKETING: A GAME OF TWO HALVES? Ken Gofton investigates who has the most power - advertising agencies or direct marketing shops - when conducting a joint pitch for a piece of business

says, "the joint pitches with our ad agency take up far more time, and have by far the lowest success ...

THE DIRECT APPROACH: Forget the chilly sidelines of advertising Client demand, improved creativity and healthy contributions to group revenues are all helping to raise direct marketing's status on the global stage, Ian Darby says

networks. In Y&R, the ad agency managing directors took the lead with clients. Senior people in direct ...

CLOSE-UP: LIVE ISSUE/TRIANGLE SALE - Triangle exchanges independence for expansion. Triangle is ready for global expansion using Saatchis' network, Ian Darby writes

clients to the ad agency if it meets their requirements. Explaining the reasons for the deal ...

DM LEAGUE TABLES: DM thrives amid a gloomy economy - While UK clients curbed their spend last year, many turned to a diversifying DM sector that offered a cost-efficient service. (1 of 2)

is obvious. It has close links with London ad agency BMP DDB, while internationally, the other DDB ...

THINK GLOBAL, ACT GLOBAL?: Global agencies claim to offer the ideal one-stop shop, but advertisers have yet to be persuaded to give up a local approach

happy to use a European ad agency to help frame local strategy and execution, but the involvement of ...

DM LEAGUE TABLES: DM rises to new media challenge - As consumers become more familiar with technology, DM agencies are bringing new media into the marketing mix

Rupert Howell, chairman of the Institute of Practitioners in Advertising and ad agency HHCL 50 or so ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

Abbott Mead Vickers BBDO's sheer size did not affect the quality of its output, as the Gunn Report showed. Bates UK struggled for a second year, the loss of the Halifax taking the gloss off its gains. BDH TBWA's position at the top of the regional agency list was toppled and it lost Time

 

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