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Microsoft pre-Christmas ad campaign

by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek...produced by a group of six above- and below-the-line agencies, co-ordinated by ad agency Euro RSCG Wnek ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

of new-media choices presents. I think, nevertheless, we are all convinced that the ad agency must ...

CampaignLive Update

Conservative Party s plan to stop using an ad agency in favour of an in-house creative forum . When asked ...

CAMPAIGN INTERACTIVE: PROFILE/NIGEL WALLEY - Lowes puts faith in plain-speaking entrepreneur who belies his name. Nigel Walley has made his name as a consultant who impresses without using jargon, John Owen writes

the decision-making process at a much earlier stage than the ad agency and, says Walley, it s very ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

advertising is handled by the new-media offshoot of IBM s ad agency, O These bigger projects have been ...

STOP PRESS

Camelot was on the verge of announcing the identity of its new ad agency as Marketing went to...Camelot was on the verge of announcing the identity of its new ad agency as Marketing went to ...

STOP PRESS: MacLaurin’s Law launches Media Foundry

Amanda Harrison and Alison Halstead from MacLaurin. Clients include ad agency TBWA GGT Simons Palmer...are Amanda Harrison and Alison Halstead from MacLaurin. Clients include ad agency TBWA GGT Simons ...

AGENDA: Why don’t Web shops work? - The latest closure of a new-media agency shows that the Web is still a tough medium for marketers to work with. Lisa Campbell reports

ad agency bolt-ons that are suffering. Recent months have seen a spate of closures which have ...

CAMPAIGN INTERACTIVE: PROFILE/WPP - Hands-on approach ensures WPP stays ahead in the high-tech arena. Gordon MacMillan reveals how WPP unites its group companies and partners to share skills and ideas

s strategy focuses on evolving existing skills within the group. Its ad agency networks, Ogilvy s ...

INTERNET: Women’s place on the We - Long regarded as a marketing toy for the boys, the Internet is becoming an ideal medium for reaching professional women, writes Jane Bainbridge

Duncan, head of digital marketing at ad agency Ammirati Puris Lintas, says that when he researched ads ...

 

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