What marketers can learn from Hollywood
01 Apr 2013 | by Nick Meaney
exploratory meetings with the ad agency took place. We candidly explained that we were unable to predict ...
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Vodafone UK appoints Daryl Fielding to top marketing post
20 May 2013 | by John Reynolds
executive. She began her career in the ad agency sector, including roles with Lowe, DDB and Ogilvy, where ...
Forward: If you emulate success, be mindful of context
27 Mar 2013
turn to their ad agency, the people who understand their brand and translate it into various versions ...
Tuning Out: Why brands need to disconnect and embrace the new simplicity
26 Mar 2013 | by Nicola Kemp
brands. Russ Lidstone, chief executive of ad agency Havas Worldwide London, says that with the economy ...
HSBC plots global 150th anniversary celebrations
12 Mar 2013 | by Gemma Charles
The drive was assigned to JWT as part of the bank s recent review of its ad agency arrangements ...
Christian Aid Week to adopt 'celebratory' tone in new ads
19 Feb 2013 | by Gemma Charles
director at ad agency Grey London. Last week, the charity launched a mobile 'Count your blessings' app ...
Tesco aims to re-engage consumers with 'new conversation' in spring ads
14 Feb 2013 | by Ben Bold
blog, the staff at the brand s ad agency, Wieden + Kennedy, admitted that the brand needed to "get back ...
Culture Secretary promises to be 'cheerleader' for marketing industry
31 Jan 2013 | by Gemma Charles
former Texaco marketer and senior executive at ad agency Grey, said advertising had a key role to play in ...
Tesco hires Amazon boss for multi-channel future
10 Jan 2013 | by Matthew Chapman
customers, while advertising by new ad agency Wieden+Kennedy focused on offering "good prices attractively". ...
Sainsbury's Sarah Warby: 'We must act like a publisher'
10 Jan 2013 | by Matt Chapman
. Ad agency Abbott Mead Vickers BBDO created 14 separate TV spots to focus on the 'little moments' that ...
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