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Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

strategy at ad agency JWT. 'Ask whether this really is relevant for your brand, will add to the ...

Home-front battle: Global vs regional straplines

22 Nov 2012 | by Alex Brownsell

introduction in 1962, the line, devised by ad agency DDB, summed up Avis' quest to overtake Hertz, its arch ...

Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'

21 Nov 2012 | by Alex Brownsell

memorable work. In a recent Adwatch review in Marketing , Richard Huntington, director of strategy at ad ...

GolinHarris wins Cadbury UK consumer account

21 Nov 2012 | by Hannah Crown

The agency will develop creative campaigns for Cadbury alongside ad agency Fallon. It will also ...

Chime appoints Lord Davies of Abersoch as chairman

19 Nov 2012 | by Nick Batten

Chime Communications, the group behind ad agency VCCP and sports marketing agency Fast Track, has

Capitalize to advise English National Opera on brand partnerships

19 Nov 2012 | by Lynsey Barber

corporate sponsorship team. Garry Lace, co-founder of ad agency Beta, whom ENO recently named as director of ...

Churchill drops Martin Clunes after driving ban

19 Nov 2012 | by Daniel Farey-Jones

still be working with ad agency WCRS. Clunes, who first appeared in a Churchill ad on Boxing Day 2011 ...

The Week

17 Nov 2012

of its Free From products. Albion London , the ad agency, is launching Albion Drive, an ...

Comet's power failure

15 Nov 2012 | by Kim Benjamin

at Comet itself and head of marketing at Dixons, and Neil Godber, strategy director at ad agency ...

SCA overhauls global ad agency line-up

15 Nov 2012 | by Sara Kimberley

SCA has confirmed details of its global advertising review process, which includes feminine hygiene brands such as Libresse and Libra as well as Bodyform.

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