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Worldwide Advertising: The Dutchmaster advertising - Dutch advertising has traditionally been a bit of a mixed bag, but recent upheavals across the industry and one runaway success, are changing all this. By Janiten Anderiesen

than a decade. The group includes the ad agency, FHV/BBDO, and some successful, independently run ...

Ad agency CDP bolts on added PR capability

CDP has become the latest advertising agency to jump on the PR bandwagon with the appointment of Amelia Lyon, formerly an account manager at PR firm Caroline Neville Associates.

WHY FASHION SHUNS ADLAND - High fashion has traditionally been isolated in the ad world with couture houses choosing to produce their own advertising without agency help. Why do sparks fly when these two creative industries try to work together?

In 1993, Hugo Boss appointed Bartle Bogle Hegarty as its worldwide ad agency. The move caused...In 1993, Hugo Boss appointed Bartle Bogle Hegarty as its worldwide ad agency. The move caused ...

Observer orders creative rethink

and the editorial team has to feel its confidence extends into the ad agency. Palmer added ...

HOTLINE

. Joe Bloggs, the casualwear company, is searching for an ad agency to handle the promotion of its ...

FOCUS: BROADCAST - New tech thrills the radio stars/As new technology amplifies opportunities for the radio industry broadcast consultancies are finding themselves increasingly in demand. Peter Robinson tunes into the market

but this must be a few years away. Radio Lynx offers Radio Plan +, an ad agency style ...

CAMPAIGN DIARY: Newspapers unearth top ad agency people (ever heard of them?)

of an ad agency. His guests included two writers, a furniture maker, a mature student, a management ...

THIS WEEK’S BIG QUESTION: What are the pros and cons of being owned by an ad agency?

different cultures, you can see this in their approach to new business. An ad agency will spend a ...

 

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