Search results for "Ad agency"

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Kellogg kills off Mrs K campaign

27 Nov 1997 | by DANNY ROGERS

Henley Centre report published last month. One ad agency source believes management lost its ...

CND assembles ’shadow’ ad agency

31 Oct 1997 | by JOHN TYLEE

The Campaign for Nuclear Disarmament has shunned traditional ad agencies to assemble its own shadow shop, with which it will plan advertising and seek funding for its 40th birthday celebrations next year.

DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach

10 Oct 1997 | by ROBERT DWEK

ad agency (Duckworth Finn Grubb Waters, which created the Daewoo DRTV campaign). This ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - The agency view/Talking points

09 Oct 1997 | by ROBIN COBB

seem to like to use a top ad agency, a top direct marketing agency and a top sales promotion agency ...

MARKETING TECHNIQUE: DIRECT MARKETING - Contributors to this issue

25 Sep 1997 | by KEN GOFTON

David Sumner-Smith has worked largely as a journalist since 1982, though time spent with an ad...David Sumner-Smith has worked largely as a journalist since 1982, though time spent with an ad ...

ANALYSIS: Why the word on the street works - Word-of-mouth is joining the marketing mix as advertisers realise how effective the strategy can be, writes Amanda Lutchford

18 Sep 1997 | by AMANDA LUTCHFORD

, marketing director of ad agency St Luke s, argues that good advertising should also create a talking point ...

CAMPAIGN REPORT: CHOOSING AN AGENCY - A client’s guide to choosing a DM Agency. What is DRTV? What does a full-service agency do? Is direct response the same as direct marketing? Robert Dwek translates

12 Sep 1997 | by ROBERT DWEK

. Some experience above the line can also go a long way when working alongside an ad agency on an ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

05 Sep 1997 | by NICK PURDOM

with ad agency Leo Burnett and buying agency TMD Carat, retained PR agency Lexis came up with the ...

McVitie’s tests loyalty scheme

05 Jun 1997

usually appears in ads created by the biscuit firm s other ad agency, Leo Burnett. ...

Marketing Guides: Direct Marketing: League Tables 1997 - Back to the good old days - Ken Gofton reports on a year for DM agencies that saw an average 16% increase in turnover, 15% more staff employed and business about as buoyant as many can remember

06 Mar 1997 | by KEN GOFTON

. Ad agency planners see themselves as the custodians of the brand, the people who understand ...

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