Journal , which carried the headline, "Small ad agency Berlin Cameron up for sale, WPP apparently ...
Scottish Courage is reviewing the advertising for Kronenbourg 1664, and has invited TBWA/London, M 10m lager account. Incumbent Rainey Kelly Campbell Roalfe/Y&R will not repitch. Marketing director Tony McGrath said that after 15 years with the agency, "new creative thinking will have a...
Mars has pulled its pan-European Mars Bar account out of D'Arcy after more than 40 years, and handed it to fellow roster agency Grey Worldwide, in a bid to revitalise the brand. All three Mars roster agencies, Grey, D'Arcy and Abbott Mead Vickers BBDO, were involved in the pitch, which...
NEW YORK - Adobe Systems is to replace its current US advertising agency Young & Rubicam, as the company enters a new phase of growth.
Monsoon has carved a distinctive niche on the high street with an ethnic, Liberty-meets -Goa-hippie style, described by the company as "deluxe boho chic". This positioning has been conveyed through much in-store panache. The little above-the-line activity it has carried out has mainly been...
The latest campaign for Vodafone UK highlights the benefits of its pre-pay international 'roaming' service, which allows customers to call and send text messages from abroad. This is the first major TV work for Vodafone by WCRS, which won the 41m account in February from BMP DOB. It enters...
The latest campaign for Vodafone UK highlights the benefits of its pre-pay international 'roaming' service, which allows customers to call and send text messages from abroad. This is the first major TV work for Vodafone by WCRS, which won the 41m account in February from BMP DOB. It enters...
The Scottish Executive, which carries out all devolved government initiatives for Scotland, has added the Conservative Party's former agency Yellow M to its ad roster, in a controversial move. Yellow M, which worked on the Tory election campaign but parted company with the party after last...
The Scottish Executive, which carries out all devolved government initiatives for Scotland, has added the Conservative Party's former agency Yellow M to its ad roster, in a controversial move. Yellow M, which worked on the Tory election campaign but parted company with the party after last...
In six years of handling advertising for Martini, HHCL and Partners tried to shake up the brand's image with glamour and youthful vigour. But Bacardi-Martini last week dropped the agency from the account, citing a disagreement over the future direction of its advertising. HHCL leaves...
to remove filters