NEWS: CIA nets Shell’s pounds 35m pan-Euro media work
08 Mar 1996 | by CLAIRE BEALE
. Shell is CIA s largest geographical account win, covering 25 local markets with a total spend of ...
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SUPPLEMENT: DIRECT MARKETING; Taking the direct route to success
14 Mar 1996 | by KEN GOFTON
the industry. A big account win or loss can make a huge difference in percentage terms to the tug ...
NEWS: PR EUROPE
01 Mar 1996
, events and internal communications. The account win is a considerable boost for Shilland s Polish ...
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