The Year Ahead for ... Account Planning
12 Jan 2012 | by Gareth Goodall
it off: Abercrombie Fitch seems to do very well by making its consumers queue to step inside its palace ...
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Abercrombie & Kent appoints Thomas Cook exec to head marketing
18 Jan 2012 | by John Reynolds
Abercrombie & Kent, the luxury and adventure travel group, has appointed former Thomas Cook...Gershon starts immediately and will be responsible for the 50 Abercrombie Kent companies around ... Abercrombie Kent s central marketing function and head up its cross-group marketing initiatives, as it looks ... at Thomas Cook. She was also a founding member of Silverjet, the business class airline. Abercrombie ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
, each year has brought another entrant to the UK scene; notably, fashion brands, from Abercrombie ...
Tarnished brands
14 Sep 2011 | by Kate Magee
to turn things around. DISROBED - Abercrombie Fitch What happened? Youth clothing brand Abercrombie Fitch focuses on its in-store experience, rejecting advertising and product placement ...
On the Campaign Couch...with JB
08 Sep 2011 | by Jeremy Bullmore
. Q: The fashion retailer Abercrombie Fitch has offered money to Mike "The Situation" Sorrentino ... off lending it to Abercrombie Fitch than to you. It knows what it's doing and you don't. "Ask ...
Nike joins lifestyle battle with women's 'streetwear' collection
14 Jul 2011 | by Nicola Clark
such as Abercrombie & Fitch and Jack Wills with its launch of a streetwear collection for women.
Revolting tactics: brands beware when tapping into social movements
15 Jun 2011 | by Gemma Charles
highlights how brands including Abercrombie Fitch, Diesel and Virgin Cola have associated themselves ...
Helen Edwards on Branding: Fashion brands that wear well
18 May 2011
and Abercrombie Fitch imploded when too many of the wrong sort of people started picking up the brands. Superdry ...
Abercrombie & Fitch to launch 'cheeky' lingerie brand in UK
17 Nov 2010 | by Ed Owen
Gilly Hicks, an underwear sub-brand of American fashion house Abercrombie and Fitch, is to launch...Hicks store in the UK. The brand is billed as "cheeky" by Abercrombie, has an Australian theme ... " underwear, pyjamas and beauty products. As with other Abercrombie brands, Gilly Hicks uses sex appeal ...
Profile: Leading the resurgence
17 Nov 2010 | by Andrew McCormick
. If you look at Abercrombie Fitch and Anthropologie, for example, they opened big high-street stores ...
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