AR News app
21 Feb 2013
of the country s biggest daily titles, the agency has created the AR News app that allows children to ...
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Audi rolls out first augmented-reality ads to promote R8 supercar
25 Feb 2013 | by Alex Brownsell
Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10.... Kristian Dean, national communications manager for Audi UK, said the use of AR provided "a whole new world ...
Magazine ABCs: Carat's Zoe Bale is not surprised by the falls
14 Feb 2013 | by Opinion
. What we have seen in print this period is continual innovation and experimentation. AR and QR are now ...
Does augmented reality work for PR?
14 Feb 2013 | by Ellie Bothwell
been using augmented reality (AR) apps as part of their campaigns. In the past four months, the ...
Augmented-reality drones
31 Jan 2013
trickled down into more benign forms. The French tech company Parrot, for instance, has demonstrated its AR ...
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
keep the relationship going. AR: We produce a lot of video and it's not necessarily about ...
Think BR: Mindshare's 14 predictions for digital marketing in 2013
10 Jan 2013 | by Mindshare
never quite delivered. Blippar reached 1.5m users by the end of 2012, while Aurasma forged a huge AR ...
TMG signs novel Blippar ad deal with Virgin Atlantic
09 Jan 2013 | by John Reynolds
destinations, invites readers to use augmented reality (AR) by holding the BlippAR app on a secondary device ...
Publicis Groupe acquires Rokkan Media in the US
21 Dec 2012 | by Arif Durrani
Groupe acquired luxury advertising agency AR New York on 4 December, and Outside Line on 13 December ...
Think BR: How mobile CRM connects brands with the always on consumer
12 Dec 2012 | by Gavin Wheeler
recognition and augmented reality (AR) are also offering exciting mCRM opportunities. For example, people ...
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