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PRESCRIPTION MARKETING: Trying to reach consumers is a hard task for UK drug companies, reports Julian Tyndale-Biscoe

07 Aug 2003 | by Julian Tyndale-Biscoe, editor of Medeconomics

(ABPI) that go well beyond the legal requirements controlling the advertising of prescription medicines ...

Should drugs ads be legal?: The ban on direct-to-consumer pharmaceutical advertising looks to be coming to an end

04 May 2000 | by JACQUI THORNTON, the Sunday Telegraph&r

patients, he adds. The ABPI says the web has accelerated companies desire to be able to put out ...

 

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