Search results for "ABCs"

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IPC tx hands £3m activity to Walsh Trott Chick Smith

13 Dec 2001

's ABCs, while TV Times had slumped by 10% to 637,000. IPC tx's media buying account is held by ...

MEDIA: Thomas Cook to move customer mag in-house

06 Dec 2001 | by TANIA MASON

284,303 in the latest ABCs. The 64-page glossy magazine is published in January, May, and September each ...

CAMPAIGN MEDIA AWARDS 2001: The Media Business Award - Best Strategic Idea by a Media Owner in Broadcast

30 Nov 2001

and beyond its traditional core to encompass 25- to 44-year-olds ABCs. Alongside newspaper and ...

MEDIA: Ikea house mag doubles run and goes streetwise

22 Nov 2001

171,620 in the last round of ABCs. The first revamped issue of room goes on sale on December 27 and ...

MEDIA: LOADED - AN EXPERT'S VIEW. Tom Wilkinson views Loaded's barely noticeable revamp as a bid by IPC to boost its ad sales

02 Nov 2001 | by TOM WILKINSON, the press associate director at Carat

decline in sales that produced a 13 per cent drop at the last round of ABCs. Quite how you can ...

OPINION: Let's find an independent way of measuring media effectiveness

01 Nov 2001 | by RAYMOND SNODDY, media editor of The Times

with BARB and the ABCs. So why not create a common currency for cost-effectiveness? It is hard to ...

MEDIA HEADLINER: Unflappable editor Hill steers Daily Star to success in ABCs - Hill provided the

26 Oct 2001 | by ALASDAIR REID

Campaign's office copy always goes missing. Leave it on your desk and someone will nick it and you'll have to go looking for it in one of the toilet cubicles or out by the service lift where people go for sly fags. Not so long ago it was The Sun. For years, in fact, it's been The Sun, although...

STOP PRESS: IPC Ignite redesigns Loaded

25 Oct 2001

drop in sales to 305,444 in the last set of ABCs. ...

MEDIA: Zest/She eds keep mags 'fresh' with swap

19 Oct 2001 | by ED SHELTON

falls at both titles. In the latest ABCs She was down six per cent year-on-year to 182,790, while ...

BRIEFS: Sales of national newspapers have soared

18 Oct 2001

September ABCs showed that The Guardian was the top performer, enjoying a 13% year-on-year increase and a ...

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