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Yes, magazines 'work', but show us the data

limitations of ABC circulation figures followed. This unearthed a refreshing call to action for the industry ...

A question of class

a brief as some derivation of ABC1 or C2DE. Today, this system remains a core component of how we ...

Arena Media wins Nanoblur business

outdoor activity targeting ABC women aged 35 and over. The new campaign will launch on 23 March 2013 ...

Has the new Route research been overhyped?

National Readership Survey or the ABC as if this means that outdoor somehow now trumps these rival media ...

Things we like

newspaper websites racked up record audiences in January, according to the ABC, with iPhone and Android app ...

Is the ABC stuck in the last century?

the UK s ABC of being stuck in the 20th century. His main beef was (and is) that the UK "has been much ...

Why magazines' circulations are no longer as easy as ABC

The new ABC circulation figures are out today and I hope you won t find them confusing. The PPA ...

Coleridge brings ABC's credibility into question

The release this week of the latest ABC six-month report charting the sales trends of the UK...steady average circulations reported for the ABC s top 100. Strip out the content marketing titles for ...

Where next for tablet media?

days, illiterate children were using 47 apps per day; within two weeks, they were singing ABC songs ...

The Year Ahead For...Newspapers

justifiable channel on the media schedule. This year will see the launch of the ABC QuickView, which will ...

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