Stella launches black lager for 'posh' drinkers
29 Jun 2010 | by Gemma Charles
is "Matured for longer". AB InBev president Stuart MacFarlane explained that the lager is likely ...
AB InBev is bullish about its latest brand expansion, but others are sceptical...., the launch, is also part of a wider plan by AB InBev to grow the Stella brand, and Stuart MacFarlane ...
is "Matured for longer". AB InBev president Stuart MacFarlane explained that the lager is likely ...
on until 2022. Bavaria declined to comment. An AB InBev spokesman said: "We were not involved in ...
' campaign, in which Stella pledged to grow a hedge for every special pack sold. AB InBev has backed only the ...
LONDON - Beer drinkers are the latest consumers to trade down to cheaper products according to AB...in the second half of the year as consumers were switching to vale' brands. AB InBev, which ...
LONDON - AB InBev has called a review of its £5.5m Budweiser ad account and the £25m global Beck
. Separately, AB InBev announced last week that it will no longer distribute Australian lager Castlemaine XXXX ...
LONDON - AB InBev has appointed Andreas Hilger as marketing director of its merged business, which..., declined a senior marketing role at AB InBev. Last year she oversaw a switch in Budweiser's brand ...
LONDON - AB InBev has installed Andreas Hilger as its top marketer following the completion of the