's spoof Christmas TV spot that told customers "a phone is for life, not just for Christmas"...., mobile phones are shown discarded, being rescued from rubbish bins and being bulldozed on top of a tip. A ... that it considered the ad to be a "good-natured joke and most unlikely to influence anyone's treatment of animals". Advertisers know that using animals in ads can be a sure-fire way of guaranteeing publicity for advertising ...
Archant has set out again on the expansion trail by backing the launch of a new Irish daily...Archant has set out again on the expansion trail by backing the launch of a new Irish daily newspaper. It will be the single largest shareholder with an investment of E1.5m and a 20% stake in The Dublin Daily, a 64-page, paid-for colour tabloid. Archant chief executive John Fry said: "This ...
, after a report said that online ad sales grew by 1% over the third quarter of the year....While the increase is tiny, it is the first time in six quarters that there has been a rise ... by 18% for the quarter compared with the third quarter of 2001. However, this was a smaller fall than ... on advertising, including Yahoo! and America Online. The findings come in a report compiled by the Interactive ...
LONDON - Red is to celebrate its fifth birthday in February with a special celebrity issue.... Readers will be asked to phone the Red charity line for a chance to win one of the designer dresses. Calls ... with Elle and New Woman, was published as part of a joint venture between Hachette and Emap. However, the 10 ...
Brand Republic wishes all of its readers a happy Christmas and a prosperous 2003. We'll be back...PARIS - While breasts have been fair game in fashion for a long time, the penis is about to get its turn ... directors this week following the departure of four senior staff amid a boardroom row. 6. D'Arcy name ...
for developing a strategic technique called Real World Planning - so we naturally assumed this had nothing ... of "outside the box" insight and ideas. 4. GERRY BOYLE, managing partner, Zenith Media For more than a ... that the operation is a lot more than a discount warehouse shed in Paddington. Strangely, despite the quality of some ...
1. JACK James Brown's attempt to reinvent the men's monthly is a great fusion of celebrity, action and humour. After a slow launch with two issues spaced several months apart, Jack -- published ... market has been a success so far, with claims that it is exceeding 800,000 sales. But with a cover price ...
feel good about the fact that you've just been had. It helps of course if you look a little bit like ... was not for the faint of heart. He was joining a less-than-happy ship and what's more, he was brought in to do a job ... prospered - even through a period of upheaval that has seen Rees's departure. Media owners say ...
There's a theory that The Guardian's sales team goes from strength to strength when morale at its arch ... it top marks. No -- its inclusion this year is all down to a broader, multimedia phenomenon, especially ... . The team is led by the sales boss, Paul Curtis. 5. SKY. PETER SHEA Something of a miracle has ...
presented agencies with a quandary: attempt to get on the roster for bijoux briefs such as drink driving ... concerned was Zenith that the agency pulled off the DoT shortlist. 2. DAEWOO Quite a few agencies feel they wasted quite a lot of time with this one. Daewoo started off looking for a local agency and drew up ...
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