to remove filtersM&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
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M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
It was described as A Molson moment in a sea of madness , but in fact the beer brand s decision...It was described as A Molson moment in a sea of madness , but in fact the beer brand s decision to use an Eric Cantona lookalike in a poster campaign last month had longer-term repercussions ... Standards Authority over its use of a lookalike of the Manchester United football star, re ...
ADVERTISING & PROMOTION: Airtours takes a trip with ‘Wish You Were Here’
19 Dec 1996
Tour operator Airtours has signed a sponsorship deal with ITV s holiday show Wish You Were Here...Tour operator Airtours has signed a sponsorship deal with ITV s holiday show Wish You Were Here, in a move that is believed to give Airtours access to the names of viewers who write to the show ... details of the holidays featured on the show. The deal also gives Airtours a 15-second on-air mention ...
MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
and appointed 30 advertising agencies to bring a creative local flavour to the global message seems to have...and appointed 30 advertising agencies to bring a creative local flavour to the global message seems to have ... seems to have surprised observers even more. As a seasoned observer myself, I m surprised they re ... be amalgamated across a spectrum of national boundaries because, as I learnt at school, you can t add apples ...
NEWS: Sunday Times to exit O&M after less than a year
19 Dec 1996 | by ANNA GRIFFITHS
. The newspaper reported an average net circulation of 1,326,261 in June to November 1996, a 5.5% increase on the previous year. News International s broadsheet titles have been locked in a promotions battle ...
NEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
In a first for British television, BT is to wholly fund a programme which will be screened...In a first for British television, BT is to wholly fund a programme which will be screened ... . As part of a pounds 200m marketing spend to take its Good to talk campaign into new areas, the telecoms giant has funded a one-off programme called Now We re Talking, hosted by Philip Schofield ...
NEWS: Royal Mail to deliver better credit terms
19 Dec 1996
After a year of strained relationships following extensive industrial action, Royal Mail has...After a year of strained relationships following extensive industrial action, Royal Mail has changed credit terms for its disgruntled business customers as a sweetener - but has stopped short ... businesses a week to bill and 21 days to pay - an extra two weeks of credit. The old system of seven ...
NEWS: Shock anti-fur poster launched
19 Dec 1996
A shocking anti-fur poster featuring the skinned head of a fox and the line Do you have the face...A shocking anti-fur poster featuring the skinned head of a fox and the line Do you have the face to wear fur? was unveiled by the charity Respect for Animals (RFA) at seven UK sites last week. The 48-sheet poster from Birmingham agency Wallis Tomlinson is being test-launched at sites ...
NEWS: NatWest plans card to challenge Goldfish
19 Dec 1996
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas...NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card. The bank is working on a consortium card loyalty programme which is expected to be launched under a new brand. The scheme is likely to use smart ...
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