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Maxell 'israelites' by Howell Henry Chaldecott Lury
02 Jun 1989
Its multi award-winning spot for Hitachi s Maxell tapes brand was a great example of HHCL s iconoclastic approach and a sharp contrast to previous tape ads that were obsessed with technical features. The idea was based on a tendency for pop lyrics to be unintelligible and comically misunderstood. Desmond ...
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