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Yellow Pages 'J R Hartley' by Abbott Mead Vickers BBDO

25 Sep 1983 | by John Tylee

With the benefit of hindsight, it's astonishing to think that there were once a lot of adfolk who...was perceived as a directory used mainly for distress and emergency needs. Nobody much thought of it as a leisure and pleasure guide. That all changed with the arrival of J R Hartley, a pensioner who finds a copy ...

British Airways 'Manhattan' by Saatchi & Saatchi

01 May 1983 | by John Tylee

LONDON - In the early 80s, British Airways was in a tailspin. It was losing £300 million a year...such diverse requirements, was based on a simple premise: that the number of people carried across the Atlantic each year by BA was greater than the population of Manhattan. The upshot was a Spielberg-inspired ad ...

 

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