Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving...The appointment consolidates the online betting exchange's creative and digital accounts into a single agency. The digital account was previously held by Karmarama, which declined to repitch for the business.
Betfair s brand director Mark Ody confirmed plans to spend 15m on media across Europe ...
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family...these groups as the Asynchronous Family consumer archetype, and said they pose a serious challenge for media agencies.
He said: "TV used to very much be a shared viewing experience in a shared environment. Now ...
games on their mobile devices. That poses a real problem for us as an agency, when we re spending so ...
17 May 2013
| by Chloe Smith
Getty Images is pursuing another viral success with '85 Seconds', a film that blends 105 video...content.
The film tells the story of a couple from birth, to when they meet each other as children ...
in the army.
Later, the girl is involved in a car accident and he joins the business world, before finally reuniting. As it ends their storylines once again join together as they run into each others arms.
A ...
market taking a big hit with the majority stations seeing decreases in reach and hours year on year ...
(+9.2% year on year).
"From a digital point of view, it s good to see that digital radio as a whole has had a strong Rajar with 34% of radio listening now via a digital platform (+17% year on year ...
Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its...The consumer electronics firm will run a campaign running across retail, PR, online and social channels to promote the partnership, which will include a Facebook competition offering a trip to Florida to experience the zero gravity flight.
Facebook activity will include a series of challenges including speed ...
17 May 2013
Channel 4 has produced a TV spot to promote its "mating season" collection of documentaries and dramas. The ad was created in-house at 4Creative and features Arthur, an old Galapagos tortoise whose wife has just died. The spot follows Arthur as he re-enters the confusing world of dating in the 21 st ...
17 May 2013
of The Marketing Society that bold marketing leadership looks like a giant hot air balloon shaped like a pair...t invest in a race horse after a couple of pints. I ve had the guys at Findus hustling me ever since.
What does bold marketing leadership look like?
A giant hot air balloon shaped like a pair of underpants?
You've developed a reputation for pushing boundaries. What tells you when to stop pushing ...
17 May 2013
't me.
What s the best advice you ve ever been given?
Don't let fear be a deciding factor ...
internally). A strong internal culture translates to confidence and vision.
What s your guilty pleasure?
Two hours on the soccer pitch, every Sunday. Cooking without a deadline. Reading People magazine ...
and quality of Rhino products, with a Rhino rugby ball to be used during the Barbarians v Lions fixture ...
17 May 2013
| by Ben Hall
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375...Top of the chart, with 171,119 shares, is a TV ad for Samsung's Galaxy S4, featuring a man sending pictures and sound home to his mother. Following in second place, is a 13-minute hands-on demonstration ...
, shared 62,099 times. The spot features a basketball team using the phone s group play function to listen ...
to remove filters