24 May 2013
Domino s, in association with Bwark Productions, created a new sitcom based on current football news.
This humorous web series goes for a very "The Office" feel, which will appeal to fans of the show, but with the plot circling around recent football related events.
One could question whether the focus on a small ...
23 May 2013
| by Toby Richards
Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a...food and drink?
Is banning right and are we banning the right things?
Should there be a ban ...
being applied in the government s highly successful Change4Life programme, where a combination of education and motivation helps consumers make the changes needed to live a healthier life.
This nudge ...
Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad...to agencies ahead of a pitch for its business.
Agency sources suggested that the pitch will be run from ...
, Delivery Hero offers a network of food sites that are connected to more than 30,000 restaurants ...
a range of takeaways, has stepped up its marketing over the last year, working with VCCP.
...
-old.
In an interview with a local TV station, Ramsey recounted how he had been eating a McDonald's when he heard a ...
's said it would be in touch in the not too distant future with perhaps some kind of "thank you" or a job opportunity for Ramsey.
An easy win for McDonald's and a good example of a brand listening and saying just ...
08 May 2013
McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press ...
Subway is supporting the rollout of the low-fat flatbreads with a 2m marketing campaign running ...
of the recommended five portions of fruit and vegetables a day. The flatbreads will replace wrap products, which are less healthy, according to Subway. Subway is framing the change as a move to align itself ...
afford a 3 latte in these times of austerity, Costa opens another 141 stores.
This brings their UK ...
, are all making hay while the sun shines.
The profits growth Costa reported today is part of a ...
from new customers and category growth, not a one-off consequence of recent, rather bad tax ...
I let out a little cheer for marketing this morning. Costa Coffee s parent company, Whitbread ...
%.
This is the brand s 44 th quarter of growth, selling us coffee with a premiumisation of hundreds of times the instant coffee of my youth; fuelling the UK market where one in five of us went into a coffee shop ...
25 Apr 2013
| by Vikki O'Neill, freelance marketing consultant
be chasing the web team to update the website with a new location and maybe sending out a monthly email to a ...
certainly don t have a nicely branded postcard display for customers to collect.
For the majority of us ...
Pick a restaurant you know and the chances are they ll be on Twitter. It s the perfect platform ...
23 Apr 2013
McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written ...