five or more fruit and vegetables a day, stopping smoking, and working towards a healthy weight..., knowing that communicating a cap of 1,000 spaces would create a sense of urgency. The Champions for Health brand was dev eloped, with a campaign mascot called Will Power, supported by a Twitter acc ount ... changes were widely promoted, using the messaging: A healthier you means a healthier Wales ...
the agency in January to lead a new integrated team. The appointment marks the latest addition to the Way ... Adam Rubins said: 'I'm thrilled Katy is joining our team to focus on our integrated approach. As a communications business it s vital we can deliver a strong offline offering and Katy's ability and experience ...
A high-powered comms taskforce including chiefs from EADS and the Science Museum is working on a...In a rare move, The Royal Academy of Engineers has launched Engineering For Growth as it seeks to make the most of a government focus on rebooting the economy. Set to have a major influence on the work are a group of four comms experts recently appointed to advise on the academy s external affairs ...
Four bgb has been called in to promote a second travel show for events business Clarion....place in early 2013. The win was secured through a competitive pitch led by Four bgb MD Debbie ... ,489 visitors over four days, a 42% increase on visitor numbers from the previous year. Following the event ...
A health screening service has brought in agency counsel amid the transfer of public health...and local authorities, has appointed health PR specialists Road. The agency will to create a series ... . It will also undertake a profile-rasiing campaign aimed at local authority commissioners help build its identity as a 'trusted partner'. The brief will last until next April, when local authorities will take ...
The Design Museum has retained Bolton & Quinn as it prepares for expansion and a new home....-founded museum move from Shad Thames into Kensingston's Commonwealth Institute. After beating two others in a pitch process, Bolton Quinn, which had been working with the museum on a public affairs brief since September 2010, will now focus on a consumer-facing retained brief. Josephine Chanter, head ...
The University of York is in the process of setting up a body to educate the media about...Education, a body that aims to aid journalists who are not well-versed in the education sector. Dr ... .' He decided to focus on using the media as a method of disseminating information, based on the way that the Science Media Centre is a source of knowledge for the science press. Sharples said the centre would ...
The gargantuan Facebook float and the Glencore-Xstrata merger look a huge fillip to the beleaguered...and details emerged of a planned £50bn merger of London-listed mining giants Xstrata and Glencore. Brunswick ... transactions and related City project briefs remained far from ideal. Nonetheless, there have been a number ... to float a new vehicle on the London stock market. However, new listing interest continues to emanate ...
want to make the world a better place. He defines his vision as 'a world in which every single human being can freely share in the sum of all knowledge'. It is certainly a romantic idea, but as recent events have shown, PR professionals may not hold such a rose-tinted view of the site. An unintended ...
The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...
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