It was a monumental achievement: Barack Obama defied political gravity to secure a second term...This was so much more than a marketing moment, but a reflection of the changing, multi ... , a statistic with significance for the market-research industry. The real story, however is the Republican party s complete failure to understand what people really wanted. A political party, or brand ...
M&S left rivals in the shade with a truly inspiring Christmas campaign...s answer to the Superbowl, and 2012 didn t disappoint. Asda managed to alienate its target audience with a ... to pull on the heartstrings. But it was Marks Spencer that took the Christmas gold and secured a well ... the biggest share of consumers Christmas pounds. A four-year-old boy with Down's Syndrome took a starring ...
The fastest-spreading viral video of all time gave marketers a taste of the power of social video...It was a watershed in social action: charity Invisible Children s half hour video on Joseph ... in a matter of days, notching up 93.5m views on You Tube. The subsequent backlash, and well ... of the Kony viral phenomenon is not a complex algorithm, but the simple art of storytelling and the enduring ...
The pasty and sandwich specialist this week enlisted the help of five zombies in its digital campaign for its Halloween range. Today Greggs, which has 1,600 shops in the UK, reported its financial figures for the 14 weeks to October 6. A spokesperson for the baker said: "Consumers continues to show ...
From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'. As well as cutting direct-mail costs, it said ...
Last week, Google's Larry Page and Sergey Brin delivered on Hollywood's promise, unveiling a fleet of self-driving cars capable of using Google Maps data and whisking passengers from A to B. Needless to say, the announcement marked a significant departure from Google's core search advertising business ...
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...with Coke is understood to be worth more than 500,000 a year and is in addition to further sponsorship ... at the beginning of last month claimed Rooney had paid up to 1,200 a night to an escort girl. All three sponsors had initially insisted that the allegations are a personal matter for Rooney and his family ...
Foster's is to extend its humour-based marketing strategy by reviving a series of classic British...with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...
with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...by M C Saatchi, tucking into a cake while in another execution a character swaps a banana and juice for a soft drink. "Remember: if you get fat it's all YOUR fault", is one of the captions already submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ...
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