and increased market share. That will be his primary focus. His diverse experience will bring a new sensibility ...
MUMBAI - "Cannes is what you make of it," that's a common refrain that one is bound to hear about...Kakar says he looks at Cannes as a mecca of learning. "The work displayed, the seminars, the awards ... . It s a YouTube sensation now and for all of us there, we knew it was a once in a lifetime experience ... year ahead in terms of the people you meet. Most adlanders have a Cannes ritual that they ve stuck ...
of Portfolio Nights, a concept originally introduced by 'I Have an Idea', eight years ago...., offer feedback and give participants a direction to a probable career in advertising. On spotting a good portfolio, judges were asked to blow a horn placed on their table. Much to the delight ... needed relief to a lot of nervous energy across the room. Judges also gave away a Cadbury Bournville ...
to 'interpret' the communication they see. This time, its a television campaign, created by Ogilvy, Mumbai..... It was observed that a large part of the Indian audience still remained untapped. Suprio Guha Thakurta, managing ... on the fact that African children are being increasingly being used to fight in civil wars, at a great cost ...
MUMBAI - Lowe Lintas will now start its operations in South India by setting up a fully functional...such brand development. Estimated business in Kerala is to the tune of Rs. 100 crores and we hope to get a ...
. Commenting on the appointment, Mahesh Chauhan said, "Wunderman India is at a juncture today where its role and contribution to the Rediffusion - Y R Group is critical. We were looking at a lead who would not only head ...
's leading media groups, Network18, as our partner. I doubt there's been a better time to launch Forbes India ... for the future." Raghav Bahl added: "The Indian media landscape has had quite a few inflection points in its history. These are points when the rules of the game change and a new language of content emerges ...
. During the 17-years spent with various WPP agencies in India and MEC in Malaysia, Kamat has worked with a ... , "Manjiri has had a successful stint in Malaysia and we are very pleased to have on board someone of her calibre. That Manjiri already fully understands MEC and GroupM processes will be a huge advantage. We ...
The Global Planning board, which works as a think tank for ideas and challenges affecting ... at the advertising and marketing communications business today, there is a certain level of bankruptcy and a need for a new definition of brands. The global planning board is basically a group of talented minds put ...
access to Interactive Avenues client base in India. The tie-up is based on a revenue sharing model ... over, Search Engine Marketing continues to be a highly productive direct marketing channel ... algorithms as well as a highly scalable platform for automatic bid optimisation allowing us to increase ...
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