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My YouTube ad of the week: Sushma Sagar, Banana Republic

now have, according to the YouTube statistics. TNT is a Belgian TV channel specialising in drama. What better way to communicate this than to throw a heap of it on to an unsuspecting public? Of course, it wasn't long before curiosity got the better of a passer-by. The big, red, shiny button ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

was a simple insight that needed addressing: half of people contacting the NSPCC have suspected something might be wrong with a child for more than a month. The ad's message is: "It could be nothing ... . The film itself is effective. I don't think it's a classic piece - there are some odd lines of copy ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

over by throwing in a load of references to memes and other irritating internet phenomena. The idea ... Cat. So we see a guy making his way down the street surrounded by the Sexy Sax Man, LOLcats, attacking antelopes and BMX wipeouts. I only picked up a few of the references; if you're the target, I imagine you ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

and colleagues as "the best ad ever". A bold statement, and one I believe we should look at through the use of a ... are f**king great. Does it tug at the heartstrings? Of course - child labour, anyone? Is there a ... less and, my God, do I want to be friends with its CEO. An ad like this only comes along once in a ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

and irrelevant. The New, Now film is vacuous and uncomfortable in a web format; the YouTube comments reflect ... ). Wish I'd thought of Burberry's strategy. Compare/contrast. Burberry is a delight on mobile ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

. What an ad! It is rare to capture more than six minutes of a viewer's attention online ... is "Let your body drive", "body" being the operative word. The ad features a hero character who finds himself in a series of situations. Interactivity allows the viewer to be in the driving seat and to choose ...

My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

this Is this a PlayStation Vita promo featuring Rizzle Kicks or is it a Rizzle Kicks promo featuring PlayStation? It is essentially a pop promo featuring these young boys from Brighton, who have their own brand of cheeky ... advertising is so important to the way we respond to it. This piece is an effortless partnership: a product ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

don't like this. I lurve this. A deft piece of animation turns cooling towers into Colonel Blimp ... . The towers that salute as they tumble over, like small boys falling into a swimming pool, make me laugh each ... The Marriage Of Figaro is the perfect counterpoint to all the destruction. "Dump the big six" is a great line ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get ... , the excitement was palpable. It's just that when the sequel turned out to be a Honda commercial, a vast ... references to the original (for the bloggers), is entertaining and tells a story. But it's the wrong story ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

. The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ... Order. Wish I had thought of When money is no object, you can create an ad such as this. A ... impressive to me is that they have been used in a way befitting their status and personalities. The concept ...

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