01 May 2012
now have, according to the YouTube statistics.
TNT is a Belgian TV channel specialising in drama. What better way to communicate this than to throw a heap of it on to an unsuspecting public?
Of course, it wasn't long before curiosity got the better of a passer-by. The big, red, shiny button ...
19 Apr 2012
was a simple insight that needed addressing: half of people contacting the NSPCC have suspected something might be wrong with a child for more than a month. The ad's message is: "It could be nothing ...
.
The film itself is effective. I don't think it's a classic piece - there are some odd lines of copy ...
12 Apr 2012
over by throwing in a load of references to memes and other irritating internet phenomena. The idea ...
Cat. So we see a guy making his way down the street surrounded by the Sexy Sax Man, LOLcats, attacking antelopes and BMX wipeouts. I only picked up a few of the references; if you're the target, I imagine you ...
29 Mar 2012
and colleagues as "the best ad ever". A bold statement, and one I believe we should look at through the use of a ...
are f**king great. Does it tug at the heartstrings? Of course - child labour, anyone? Is there a ...
less and, my God, do I want to be friends with its CEO.
An ad like this only comes along once in a ...
22 Mar 2012
and irrelevant.
The New, Now film is vacuous and uncomfortable in a web format; the YouTube comments reflect ...
).
Wish I'd thought of
Burberry's strategy. Compare/contrast. Burberry is a delight on mobile ...
19 Mar 2012
. What an ad! It is rare to capture more than six minutes of a viewer's attention online ...
is "Let your body drive", "body" being the operative word. The ad features a hero character who finds himself in a series of situations. Interactivity allows the viewer to be in the driving seat and to choose ...
09 Mar 2012
this
Is this a PlayStation Vita promo featuring Rizzle Kicks or is it a Rizzle Kicks promo featuring PlayStation?
It is essentially a pop promo featuring these young boys from Brighton, who have their own brand of cheeky ...
advertising is so important to the way we respond to it.
This piece is an effortless partnership: a product ...
02 Mar 2012
don't like this. I lurve this. A deft piece of animation turns cooling towers into Colonel Blimp ...
. The towers that salute as they tumble over, like small boys falling into a swimming pool, make me laugh each ...
The Marriage Of Figaro is the perfect counterpoint to all the destruction. "Dump the big six" is a great line ...
17 Feb 2012
thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get ...
, the excitement was palpable. It's just that when the sequel turned out to be a Honda commercial, a vast ...
references to the original (for the bloggers), is entertaining and tells a story. But it's the wrong story ...
10 Feb 2012
. The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ...
Order.
Wish I had thought of
When money is no object, you can create an ad such as this. A ...
impressive to me is that they have been used in a way befitting their status and personalities. The concept ...