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Facebook usage down as marketing concerns grow, claims YouGov

fed up with marketing on social media sites, claims a YouGov survey....who are tuning out brands marketing efforts clearly indicates that a savvier approach is needed." However, a Facebook spokesman claims figures regarding Facebook user numbers are "definitely not true ... or joined the page of a brand, but less than a quarter (22%) have followed a brand on Twitter. Young men ...

Creative business rankings

accounts they lose. They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year. For a more detailed look at individual account wins, check out the account activity news feeds ...

Media business rankings

accounts they lose. They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year. For a more detailed look at individual account wins, check out the account activity news feeds ...

M&S long-serving marketing chief Steven Sharp to retire

but remain in the post of creative director until his departure next year, when he will leave to pursue a ... implementation and business development and has played a major role in the creation of a new womenswear strategy ... . I am really looking forward to the freedom to pursue a portfolio of interests." It comes as M ...

ICO: 'Consumers are not interested in privacy'

Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only...During a panel discussion on privacy at the IAB s Mobile Engage conference, ICO manager ... then they [consumers] start to care where the data came from". Evans cited the example of a friend who complained about a company texting him about the mis-selling of PPI insurance, who still ended up contacting ...

Rajar Q1 2013: Record listeners tune in to Chris Evans

The Chris Evans Breakfast Show attracted its biggest ever audience of 9.8 million a week on average...provide some solace perhaps for his counterpart Radio 1 breakfast DJ, Nick Grimshaw, who has lost nearly a ... listeners a week, down 7.9% from 11.14 million this time last year and 11.09 million in the final quarter ... 's target market. Helen Boaden, director of BBC Radio, said: "Radio kicks off 2013 with a robust set ...

Creative business rankings

accounts they lose. They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year. For a more detailed look at individual account wins, check out the account activity news feeds ...

Media business rankings

accounts they lose. They show the cumulative totals for new-business wins during the year, but a look back at previous weeks will give a snapshot of how agencies were doing up to that point in the year. For a more detailed look at individual account wins, check out the account activity news feeds ...

Government warned to treat brand link-ups with caution

and the Government, the Government could end up more like an endorser than a genuine partner. "You can easily imagine a situation similar to the problems that political parties experience, when it looks like a company that has given funding has held sway over a policy. The Government Procurement Service needs ...

PR agencies claw back digital business from specialist shops

New business intelligence firm Pearlfinders has identified a reversal of last year's trend ... five months of 2013 more than 40 per cent of PR budget holders expressed a preference for comms ... the brand to work in a more streamlined and agile way. Carpenter said he had seen a slow shift over ...

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