23 May 2013
Adidas is launching a campaign to coincide with the Uefa Champions League final on 25 May ...
throughout the tournament. As part of the campaign, fans are invited to make predictions on a range of stats, such as passes, for the final on a specially designed website. The person who makes the most accurate prediction ...
Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign...at Wembley, of which Ford is a sponsor, and its anticipated 150m viewing audience.
A 30-second TV ad ...
be shown on perimeter board during the game.
Ford is placing a heavy digital and social focus on the new campaign, and visitors to Ford s homepage greeted with a new-look design emphasising range of "smart, safe ...
Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars....for Low Emission Vehicles according to the terms of the Government Procurement Service framework.
A ...
electric and plug-in hybrid cars by 2020.
AMV will now work on a campaign to normalise low-emission cars in the UK.
A media agency will be appointed at a later stage, with the work expected to launch ...
23 May 2013
| by Our Parliamentary correspondent
The advertising industry is to urge Labour to drop plans to include a Swedish-style ban....
The Advertising Association will lead the fight against the proposal. A spokesman said: "Two government reviews since 2009, including one commissioned by the Labour Party, found that the commercial world has a great ...
in recent years have shown their adaptability, plays a hugely important role in allowing this world ...
23 May 2013
Ian Darby is still cringing after watching Typhoo s latest TV spot: "The sight of epic cheester Ben Fogle grimacing and making odd noises while on a treadmill is just painful. A contender for worst celebrity ad of all time, it made me yearn for the days of Tim Lovejoy s awful performance in that Giovanni ...
23 May 2013
drawer (at least until a similar brief next floats by).
This is a familiar scenario, typified by a ...
-mythical status for their ability to help create these campaigns.
Language barrier
Similarly, a whole set of stock phrases have entered the advertising lexicon as reasons not to buy a particular idea: "I like it ...
23 May 2013
away.
I ve eaten toffee M ller Light that s two-and-a-half months old. I m still standing. It separates a bit, granted, but mix it up and it returns to something like its former consistency ...
this nonsense. Nicole Scherzinger calls it "M llerlicious". I call it wallpaper. Come to think of it, a two-and-a ...
23 May 2013
Jeremy Lee thinks JWT London has done itself proud with its HSBC spot for the Lions tour: "A nice idea well executed. The creative bar has been set high for Saatchi Saatchi, which takes over the account." It was created by Iain Weatherby and Daniel Hennessy, and directed by Dom Nic through Outsider. ...
23 May 2013
Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting ...
22 May 2013
Axe/Lynx has released a series of 20-second TV ads to promote its updated hair-styling range. Bartle Bogle Hegarty created the campaign, which aims to highlight the power of a well-coiffed hairdo. Each spot shows men and women coming together in odd situations for instance, a runner falling for a ...
to remove filters