Unilever's Dove brand is facing a backlash on Facebook and Twitter over its decision not to pull...The brand has found itself at the epicentre of a campaign urging Facebook users to contact ... the social networking giant. After facing a barrage of tweets and negative comments on their Facebook page ... and other personal information not by the content they visit. A spokesman for Facebook emphasised ...
Moon has been appointed as the first head of analytics at RKCR/Y R, in a move to bolster the agency s analytics offering and develop its capabilities in social media. He joins the planning ... , said: "Developing a strong analytics capability will allow us to answer our clients briefs more ...
Jeans Travellers get a top tip from the luxury brand here with a quick and easy way to pack jeans. Old Spice - Baby This film for Old Spice's new shaving gel features a muscle-bound baby ...
Domino s, in association with Bwark Productions, created a new sitcom based on current football news. This humorous web series goes for a very "The Office" feel, which will appeal to fans of the show, but with the plot circling around recent football related events. One could question whether the focus on a small ...
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting.... Advertisers will be given a new TV Ads dashboard, which show when brand s TV ads have aired. The dashboard will allow a brand's digital agency to quickly respond and align not only with what's shown on TV and when ... technology to automatically detect when and where a brand's commercials are airing. This can all be done ...
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting.... Advertisers will be given a new TV Ads dashboard, which show when brand s TV ads have aired. The dashboard will allow a brand's digital agency to quickly respond and align not only with what's shown on TV and when ... technology to automatically detect when and where a brand's commercials are airing. This can all be done ...
Hagger, who joined SapientNitro last November after a year at AAR , will seek to expand The Lighthouse Company s technology practice and identify new talent in the digital space. The former managing ... also sits on the IPA s New Business Group and is a member of Wacl. In February, The Lighthouse ...
has a tremendous amount to offer, they are full of enthusiasm, full of suggestions and can help us ... want to be part of the conversation. Trying to stimulate that as much a possible." Video is a huge part of what EA does in social media and it is a big part about why it has been successful over ...
fed up with marketing on social media sites, claims a YouGov survey....who are tuning out brands marketing efforts clearly indicates that a savvier approach is needed." However, a Facebook spokesman claims figures regarding Facebook user numbers are "definitely not true ... or joined the page of a brand, but less than a quarter (22%) have followed a brand on Twitter. Young men ...
Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign...at Wembley, of which Ford is a sponsor, and its anticipated 150m viewing audience. A 30-second TV ad ... be shown on perimeter board during the game. Ford is placing a heavy digital and social focus on the new campaign, and visitors to Ford s homepage greeted with a new-look design emphasising range of "smart, safe ...
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