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MARKETING MIX: A word to the wise

He s chairman of the AMCOM Resources media independent, he s president of NABS and a prolific...He s chairman of the AMCOM Resources media independent, he s president of NABS and a prolific author. If he s ever been advised to slow down, Harry Turner has not done so - indeed, after a ... agency. As a non-executive director with Holder Henry Pearce Three significant pieces of advice ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

human levels of intelligence. The Punter that slipped through the net last week was a notable exception....human levels of intelligence. The Punter that slipped through the net last week was a notable ... for an agency than a great administrator. Nothing that impresses clients more than work delivered on time ... , from a graduate of a few years ago, here s what I ve learnt: great advertising occurs by accident ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT...

that the car won t fall to bits within five years - as if there s a rep in the kingdom who needs to keep one...that the car won t fall to bits within five years - as if there s a rep in the kingdom who needs to keep one that long. This, as the hype would have you believe, is the Big One. A futuristic- looking television campaign, posters and press. There s also a fully integrated direct marketing campaign ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Call me a scrooge if you like, but what exactly is happening to Christmas? The next time you re...Call me a scrooge if you like, but what exactly is happening to Christmas? The next time you re ... the rubbish these retailers are trying to peddle. I saw an ad in a national newspaper the other day from a well-known retailer, all lovingly crafted with holly, snow, a few stars and loads of tacky ...

DIARY: I’m only a punter but...

heard of, or a Strictly Private missive from recruitment firms I don t need, or any more Addressee...heard of, or a Strictly Private missive from recruitment firms I don t need, or any more Addressee ... and the special catalogues I get at home? OK, I m a sucker to open them - certainly, the moment I realise that it s a ruse to get the boring stuff into my important hands, I bin the contents regardless ...

CAMPAIGN DIARY: McCann restructures a bit of job loss news

reached Campaign that the agency was going to make 12 people redundant and restructure , a press release...as news reached Campaign that the agency was going to make 12 people redundant and restructure , a press release was promptly delivered to Campaign s news desk. The release stated that a number ... down the release, that a number of staff have been assigned new responsibilities . Namely, finding ...

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CAMPAIGN DIARY: Creative Circle workshops

Remember there s only a couple of weeks left to get your portfolios into the Creative Circle...Remember there s only a couple of weeks left to get your portfolios into the Creative Circle s workshops which are coming up in April. The workshops consist of six junior creative teams working ... to the participants. The winning team gets a placement at a London agency. If you want to get ...

MARKETING MIX: Leg-loving canine lands Computeractive debut

for a dog able to mount someone s leg on demand....for a dog able to mount someone s leg on demand. ln a studio resembling Crufts, canine ... the word earwig (it s a strange world). It has also emerged that the rampant canine is female ... than a dog s life, it s a bitch. ...

MARKETING MIX: I’ll name that brand in one!

In 1869, a fruit merchant and an icebox manufacturer shook hands in Camden, New Jersey to form a...In 1869, a fruit merchant and an icebox manufacturer shook hands in Camden, New Jersey to form a business that is now a symbol for America all over the world. The name of the fruit merchant continues ... , condiments and minced meats. The brand owes its life to a chemist, Dr John Dorrance, who joined the company ...

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