Using advertising solely as a means to drive short-term sales is a dangerous strategy, Peter Field...A new IPA report, The Long And The Short Of It , examines the differences between the drivers of success over different time frames. Based on analysis of around a thousand effectiveness case studies, it reveals how and why a focus on short-term results will inevitably mean underperforming over the longer ...
recently, I have spent a lot of time in New York as we build our team to really deliver real-time adaptive ... as the chief strategy officer in North America. Jordan is a rare and exceptional talent, and it s going to be a ... usually go to bed with Martin and, at the moment, American Dream Machine . A good book keeps me sane ...
Something tells me this is going to be a recurring theme for a while yet. Just when you think you have everything sussed and can sit there in a meeting happily making notes and nodding along ... , in spite of these sharp learning curves, it is somehow still a challenge trying to explain to my ...
purchases from iTunes. It will be available across a spectrum of devices from iPhones, iPads and iPods ... , supported by advertising, or pay 21.99 a year to access it minus the ads. In the past few weeks ... and $34.4 million in subscriptions yet it still managed to make a loss, thanks to the high cost ...
, at the time of writing, have yet to pick up a Grand Prix), McCann Melbourne, whose "dumb ways to die" campaign is proving a favourite, no doubt feels the sacrifices have been worthwhile. Cyber AKQA London s "Nike ... category. Google Creative Lab London and AKQA each won a silver, while Wieden Kennedy London picked up ...
Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency...It is understood that, in the past week, a number of UK agencies have responded to an RFI from ... the agencies currently on the Coca-Cola roster as it is a new brief. It is separate from the Coca-Cola digital roster pitch across the same region, which began in early May. A spokeswoman for Coca-Cola said ...
Atomic London has picked up the estimated £5 million Bentley advertising account after a...on the business for more than a decade. Adam Eve/DDB holds the bulk of the VW group business. Last year ... Rolls-Royce is also reviewing its advertising, which is handled by Partners Andrews Aldridge, in a ...
has played a crucial role in promoting young directorial talent. Indeed, past showcases read like a...on the strength of a traditional ad, according to its curator, Andy Gulliman. "I do question whether the environment is as brave as it was," the Saatchi Saatchi executive broadcast director says. Still, when a door is shut on creativity, it usually finds a window to sneak through. And even if TV advertising ...
L'Oréal has called a review of its £135 million UK and Ireland media account, currently held...It is thought that the review is motivated by a desire to ensure L Or al is working with the best ... business since 2005, when it won the consolidated account in a pitch against UM, which was the incumbent ... together. Gayle Noah, the media manager at L Or al UK and Ireland, said: "L Or al is a hugely successful ...
The agency claims the $1.8 million research would result in a new approach to communications, Arif...at MEC for 18 years and this is, by a country mile, the most exciting thing I ve ever worked on," Damian ... journey as a continuous cycle with four stages: trigger, active, purchase and, most notably, passive ... are formed, which go on to affect purchasing behaviour. Momentum reveals that people with a strong passive ...
