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Industry hopes rise with report

expenditure will rise by up to 42% over the 10 years to 2013. Industry reaction to the news was cautious ...

Advertising Expenditure Expected to Increase by up to 47% over the next decade

Display Classified Total Display Classified 2003 11,000 7,513 3,487 10,800 7,398 3,402 2013 15,650 ...

NEWS ANALYSIS: DMA faces biggest challenge yet

per cent by 2013. In addition, the DMA has committed to improving targeting and raising awareness of ...

THE PUBLICIST: Hollywood publicists should follow Alabama PR playbook

were physically and emotionally spent after playing so valiantly before succumbing 20-13 to the Sooners ...

NEWS FOCUS: Recycling - Print protest at waste plan

per cent to 70 per cent by 2013. The DMA is about to circulate guidelines for its member companies ...

DMA and government outline recycling proposals

amount of materials recycled increase to 30% by 2005, to 55% by 2009 and to 70% by 2013. As part of the ...

Defra comes to a compromise with DMA on recycling

by 2005, 55 per cent by 2009 and 70 per cent by 2013. This will be seen as a minor victory for the ...

MEDIA: Radio's ad share forecast to grow to 9% in decade

Radio's share of advertising is predicted to grow from 6% to 9% by 2013, according to a forecast...calculates that by 2013, radio will cost 40% less than TV on an effectiveness-adjusted basis. ...

GALLERY 24: Cannes Contenders - Wow Wow

104-8426 Japan T: +81 3 5551 5566 F: +81 3 5551 2013 email: d07213@esq.dentsu.co.jp Creative ...

GLOBAL ADVERTISING: Why small agencies mean big business

Interpublic Initiative Media; Universal McCann 20.13 21.06 -0.93 ...

 

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