The campaign that improved lives, not profits
09 May 2013
pressure, then. The idea So, what if the proof were in the pudding? What if influential women who had ...
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Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
? Hill Knowlton had already addressed that what if , however awful it would be if it actually happened ...
Goodstuff Communications ready to enter the big league
02 May 2013
difference, he says ruefully.) So what, if anything, did he bring from that sporting background into ...
On the Campaign couch
25 Apr 2013 | by Jeremy Bullmore
of marketing people. But what if Theodore Levitt had said: "Product satisfaction arises less from ...
The World's Leading Independent Agencies 2013: Ideal
12 Apr 2013
release. What if it all came together? The key to accomplish that lies in gathering the right team ...
Does RKCR/Y&R's 'add one' idea work?
07 Mar 2013
. And what if both parties disagree at the end of the trial? Ideally, resourcing requirements are agreed ...
A brand is born
07 Mar 2013
not British. But what if this Hollywood A-lister knew the minutia of British cultural life? We know ...
How brands can navigate the tyranny of choice
19 Feb 2013 | by Nicola Kemp
lost revenue stream. In Love in the Time of Algorithms, author Dan Slater asks - 'What if the ...
Flack: Borgen's biggest fan and ginger genes
08 Feb 2013 | by Flack
left, and his slightly sinister command. What if Flack doesn't want to pretend? It dares not even ...
John Mahony - The reputation evangelist
25 Jan 2013 | by Alec Mattinson
concerned with aligning comms strategy to business strategy and we thought "what if we had the courage to ...
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