#aoty12: Content Marketing Agency of the Year - Sunday
11 Dec 2012 | by Nicola Kemp
to allow them to learn something new. Click here to read #aoty12: Content Marketing Agency of the ...
The judges, an independent panel of experts, assessed more than 80 agencies across 13 categories.
to allow them to learn something new. Click here to read #aoty12: Content Marketing Agency of the ...
#aoty12: Contact Centre Agency of the Year - Best of the Rest ...
the project, overseeing the six agencies across all disciplines. Click here to read #aoty12 ...
This year's winner refuses to slow down the pace of its creative innovation or its global expansion, as a result of achieving strong organic growth and a host of new clients, writes Sarah Shearman.
The agency has regained the crown it was once so used to wearing, after a stand-out 12 months in which its creativity was matched by the returns delivered for its clients, writes Alex Brownsell.
A combination of 18 new clients accounting for fees of more than £36m, eye-catching campaigns and strong sales metrics made for a memorable past year for OgilvyOne, writes Matthew Chapman.
The winning agency had a storming year, with new-business wins and a raft of social-media-driven work for several Olympics sponsors fuelling its record surge in profits.
The agency's strong record on the use of insight to improve sales and its investment in creativity and innovation meant the judges' decision was a unanimous one.
The winning agency has proved its vision of marrying brands with popular culture works to such an extent that, at only three years old, it has a host of major brands on its books.