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Merry Christmas and a prosperous new year

19 Dec 2003

executive of McCann-Erickson UK. 10 Big Brother's Kate drafted in to replace RI:SE's Bowman Claire Billings, Brand Republic 02-04-2003 LONDON - Channel 4 show 'RI:SE' has drafted in 'Big Brother ...

THE BOOK OF LISTS: The 10 top-grossing feature films

19 Dec 2003

brothers tried too hard: their over-eager attempts to make something profound were a bit too much

THE BOOK OF LISTS: The 10 best radio shows

19 Dec 2003

revival at LBC. The station is celebrating its 30th birthday this year; and under its new owner, Chrysalis ...

THE BOOK OF LISTS: The 10 best print launches

19 Dec 2003

! is proof that, supported by a low cover price, the celebrity bubble is here to stay. As if one copycat...that combines celebrity interviews with features on fashion in a bid to be a mini-Heat for kids. Published ...

THE BOOK OF LISTS: The 10 best media buyers (and their hairstyles)

19 Dec 2003

buyer to be kicked upstairs to a big desk and an even bigger mega-buying role. 10 Andy Roberts ...

Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated...people follow very closely the lives of celebrities, identify with them and imitate their image. The big idea was to turn StreetKa from a car to a celebrity. Ogilvy and Piranha Kid approached ... of the communications mix, it is the single most important medium and message that conveys the big overriding idea ...

The Demographic Shift - 32

18 Dec 2003

charging around on a rather big American Morgan horse in the November sunlight on a ranch in Arizona ...

Project Tyson launches with ad schedules booked solid

18 Dec 2003 | by Claire Billings,

The title, announced earlier this year, will be a weekly men's celebrity magazine that also covers music and sport. It will target 16- to 30-year-olds and is expected to be a Heat for men. Its content ... with celebrity news. Rival IPC Media also has a team looking at new launches, led by former FHM editor Mike ...

Future unveils appointments and growth plans at Edge

18 Dec 2003 | by Staff,

to drive Edge's passion and commitment to quality games journalism on to the next level. 2004 will be a big ...

Post Office set for ad boycott of MoS over rural closures

18 Dec 2003 | by Mark Kleinman,

by the strapline 'It's the little things that make the big things happen'. Post Office sales and marketing ...

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