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Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

. This latest development hasn t made him any friends, but is this really a Big, Fat, Marketing mistake (Fox ...

Tesco's debut London catwalk attracts celebrity audience

with celebrities, including singer Alexandra Burke, who arrived fashionably late but took a pew near Tesco chief ...

Marketing Leader of the Year: The candidates - Justin Cooke

What s the smartest business idea you ve had? I can't tell you because I'm developing it at the moment it's huge like Nasa meets Facebook. ;) Customising the catwalk was pretty big as it had never ... , entrepreneurs. Stella McCartney gave me my first big job that set me on the way, her CEO James Seuss (just ...

BBH captures global ad account for Clarks

with big ambitions. We re looking forward to helping the Clarks business with its next step." ...

Can M&S get its fashion mojo back?

and presentation was too much like the old, stale M S. I couldn t imagine Zara or any other big clothing ... not stylish Because the new range is impressive, expectations will be very high. However, M S is a big ...

Words become dance moves in Puma's latest viral

into dance. All this was done to celebrate the launch of the new Puma Sync fragrances. The dictionary ...

Value of a Facebook fan rises to an average of $174

% of a brand s revenue, and these big spenders are likely to be with among a brand s Facebook fans ...

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

-existent. Swiftly, M S reverted to the trusted formula: glamorous and gorgeous celebrities reflecting ... shape or size so our latest look book celebrates this diversity. Hopefully these shots will be a step ...

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

Wherever you go in Britain, you will be near the birthplace of such a brand. Some of them made it big, some ...

PHA Media to promote online retailer Kaleidoscope

PHA has been briefed to promote the ladies fashion and homeware range, which is aimed at the over-40s, across traditional and digital media channels, press events and to secure celebrity endorsement for the range. Kaleidoscope offline marketing manager Claire Hodgson said: PHA understands the needs of our ...

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