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Trading places: this week's people moves

24 Jun 2011 | by Ben Bold

realigned its core team of global executives under the guidance of global chief executive of SMG, Laura ...

The Work: New Campaigns - The World

06 Feb 2009

the Scion, the model targeted mainly at Generation Y consumers with a national campaign under the theme ...

Yellow Pages drops James Nesbitt in favour of real people

14 Mar 2007 | by Ben Bold

The eschewing of personality-led advertising marks a departure for the iconic Yellow Pages brand and is the first work created by Mother, the agency it appointed last November. Under the slogan The people behind the numbers, the campaign aims to humanise the services that Yellow Pages advertises, by putting ...

Euro snatches mobile ad deal

08 Dec 2006 | by James Hamilton

The move follows a deal inked between Euro RSCG London and the software developer NeoMedia. Under the terms of the deal, Euro RSCG will have an exclusive licence to use NeoMedia's qode sofware across a range of accounts. The agency will also co-market the software in the UK. The software allows ...

The Work: New campaigns - The world

01 Sep 2006

since it picked up the business in February, run under the theme "purely you". This is an adaptation ... . Launched as a challenger brand in Southern China, Prizm is hoping its advertising, under the theme ...

 

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