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In the political crossfire

19 Apr 2010 | by Gemma Charles

pledges were reiterated in the Tory manifesto last week under a section titled 'Protect Childhood ... , Debenhams and Marks Spencer, are considering doing so. Only Next and WH Smith, which has come under fire ...

What women really want

14 Apr 2010 | by Nicola Clark

parties believe women are key to victory in this election. Labour is targeting the under-40 'Take A Break ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

in Capital One's internet spend to 2.9m, meaning this channel accounted for 99.98% of all its media spend ...

Find a healthy balance

30 Mar 2010 | by Gemma Charles

not perceived as 'healthy'. Kellogg has found itself under fire for launching Krave, a breakfast cereal with a ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

supermarket Lidl raised its marketing investment by 87% year on year, to just under 23m. BMW and NatWest also ...

Post Office called to accounts

23 Mar 2010 | by Alex Brownsell

the Post Office has a good opportunity to target largely under-served elderly consumers, but believes ...

Change we can believe in?

16 Mar 2010 | by Gemma Charles

victory. Whitehall marketing spend With public finances under intense scrutiny, all eyes have ...

Don't be a code breaker

16 Mar 2010 | by Gemma Charles

to 'floor it' and was subsequently banned, would not even make it onto a storyboard under the new codes ...

LIDA appointed to promote breastfeeding for trust

21 Jul 2009

the in gaining accreditation under the UNICEF Baby Friendly initiative to promote breastfeeding. LIDA will work

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... , which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... . 'Marketing spend is under pressure. There are now 500 TV channels and a raft ...

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