06 Nov 1997
| by LISA CAMPBELL
that their advertising is not
downmarket under a new law from Brussels....Retailers selling premium-priced goods bought from unauthorised
dealers will now have to prove that their advertising is not
downmarket under a new law from Brussels.
Supermarket chains such as Tesco and Asda selling branded goods bought
from middlemen will now have to prove that the reputation ...
Alan Shearer, England s soccer captain and the country s most
expensive footballer, has signed an exclusive merchandising deal with
Asda.
The Newcastle striker is endorsing a range of children s sportswear,
which will go on sale before Christmas under Asda s George clothing
label.
An adult ...
10 Oct 1997
| by TOM HUDSON
.
Scotland Against Drugs also fails to get under the skin. Whatever you
want to be, you don t want ...
02 Oct 1997
| by MIKE GORMAN, Media director Saatchi &am
the bus
doesn t get stuck under that narrow bridge - but luckily the 3-D
experience only adds two ...
26 Sep 1997
| by HARRIET GREEN
mixes and
matches people and cultures from around the world under the theme
everything you could ...
19 Sep 1997
| by KAREN YATES
A pounds 20 million makeover of the Clark s shoe brand begins this
week with the first TV campaign for the adult range in more than ten
years.
Under the banner, Act your shoe size, not your age , two 30-second
commercials, created by St Luke s, aim to make people in their 30s and
40s ...
19 Sep 1997
| by KAREN YATES
this week by Euro RSCG
Wnek Gosper. The ad is set on an alien planet under attack from a
strange force ...
19 Sep 1997
| by RICHARD COOK
, under the inspiring editorship of
Alexandra Shulman.
Vogue passed the magic 200,000 mark ...
, Gillian Laskier, says.
The established fashion titles are also under attack from a more
unlikely ...
19 Sep 1997
| by NICOLE DICKENSON
range of Budweiser
footwear is under consideration. McRobb points out the numerous pitfalls
to watch ...
spent just under pounds 1.5 million in the UK
through Initiative Media, according to AC Nielsen ...