18 Dec 1997
| by DANNY ROGERS
was necessary and that this
brand-stretching should fall under existing restrictions.
Advertising ...
06 Nov 1997
| by LISA CAMPBELL
that their advertising is not
downmarket under a new law from Brussels....Retailers selling premium-priced goods bought from unauthorised
dealers will now have to prove that their advertising is not
downmarket under a new law from Brussels.
Supermarket chains such as Tesco and Asda selling branded goods bought
from middlemen will now have to prove that the reputation ...
02 Oct 1997
| by MIKE GORMAN, Media director Saatchi &am
the bus
doesn t get stuck under that narrow bridge - but luckily the 3-D
experience only adds two ...
28 Aug 1997
| by JULIAN LEE
of
merchandise it had bought. The US stores were under-performing and the
opening of any more stores was put ...
31 Jul 1997
| by AMANDA LUTCHFORD
31 1997 is eligible. The closing date
for applications is August 29. For information contact Nici ...
17 Jul 1997
| by JANE BAINBRIDGE
.
Reebok recently pulled out of its sponsorship of the UEFA Champions
League (Marketing, May 29 ...
17 Jul 1997
| by AMANDA RICHARDS
.
Under the new break-up plan, they will be run by John Hoerner, the
current Burton Group chief ...
06 Feb 1997
| by JULIAN LEE
, the brand is under pressure to stay
ahead of the pack.
Mermaid , the latest ad, which breaks ...
23 Jan 1997
brands, from Olympus to Hush Puppies. However, Burton is not expected to
put separate brand names under ...