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Consumers' views of food production

Consumer attitudes to food production are explored on a regular basis within IGD s consumer insight programme. In August 2000, one in two people thought they had a low level of understanding about the way food is grown and produced, this has now fallen to just under one in four people. This measure ...

Consumption of fruit and vegetables

(under 180/week) Consume around 25% less fruit than average. Split by potatoes and vegetables ...

Building Brand Value through the Internet

source, on which we drew, is a massive data set specifically collected under our guidance in two ... is that the information flow is not passive, such as in the mass media, but under the influence of the consumer ...

What is Brand Equity, Anyway?

informative guide to critical marketing subjects and, at 29, it is very good value for money. 'What is Brand ...

A New Aura for Gold

brand in May 2001, an international print media campaign has been rolled out and plans are under way ...

 

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