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Consumer behavior: Building marketing strategy

01 Aug 2000 | by Hawkins, Best and Coney

Two Cases Cases 2-1 through 2-9 Part Three: Internal Influences 8. Perception 9. Learning, Memory ...

Are Brands Good for Britain?

09 Jun 2000 | by Tim Ambler

The corporations that own brands are under fire from some quarters: not the concept of brands. So far as economic and social welfare are concerned, brands provide consumer benefits of three kinds: economic (value for money), functional (quality) and psychological (personal satisfaction). On the other ...

 

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