What are the public's favourite brands?
31 Jul 2008 | by Vox pop
of rising food costs continues, they are likely to come under further scrutiny. The results are also a ...
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Why is online advertising still failing to engage consumers?
01 Oct 2010 | by Faye Weeks
engagement in this environment. In Connect Insight s survey, just under half of social media users said ...
Social media consumption challenges traditional media
24 Apr 2008 | by Universal McCann
are as developed, in each of the 29 countries surveyed social media is becoming a key constituent of global media ...
Informa predicts mobile social networking revenues to hit US$52bn by 2012
25 Feb 2008 | by Informa
. This report is the first of its kind, to keep the hype to one side, and truly focus on what is under ...
Which brands do consumers want to be revived?
29 Aug 2007 | by Vox pop
of the brand's TV ads, featuring Victoria Wood, Julie Walters and Windsor Davies, under its strapline, "bite ...
Public Service Broadcasting - is C4's plea for funding heard by the public?
27 Jun 2007 | by Vox pop
advertising budgets, are under further threat with the increased number of channels. The launch of plus ... audiences on the core channel. E4+1 and Film4+1, each contributed 29% of audience share for their respective ...
London freesheets - what do commuters really think?
27 Apr 2007 | by Vox pop
that 74% of thelondonpaper's readers were ABC1 and 63% of them under 35, a difficult generation to target ...
Group M forecast: Olympic sponsorship lifts outlook for 2007
26 Jan 2007 | by Adam Smith, GroupM
of marketing services remains zero-sum as telemarketing comes under pressure. This replaces Group M ... employment of 29 million, unemployment at a five-year-high of 5.5%, yet a tight labour market: a structural ...
Online ad spend: 2005 online advertising spend rockets towards £1.4 billion
25 Jan 2007 | by The Internet Advertising Bureau
in June 2004 to 29.3 million in June 2005, source: NOP World. Growth in online display outstrips all ...
Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006
25 Jan 2007 | by the Internet Advertising Bureau
.9% of the online total. As the online audience increases (now 29.8 million individuals in the UK) so does ...
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