The mum dilemma
06 Dec 2012 | by Tash Walker
plates and no arguments, but when it comes to shopping, mums often feel under siege. It is about getting ...
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and their campaign investment tactics are effective. Yet, at a time when chief marketing officers are under ...
plates and no arguments, but when it comes to shopping, mums often feel under siege. It is about getting ...
are happy to proceed under those terms. It is time to accept the reality that consumers now expect brands ...
housewife and 40% more likely to have children under 15 years old. Their mean family income is 11% higher ...
the strongest belief that now is the right time to be buying big items (indexing at 29) followed by Brazil (24 ... younger - around a quarter of Western Europeans are under 25 compared to over 60% in places ...
in national finances. Disposable income levels remain under pressure, inflation continues to outpace wage ...
viewers . In terms of brand sponsors, just under one third (31%) of respondents spontaneously cited ...
their thoughts on the Games, rising to almost half of those under 35. All in all, the UK and London look ... the Games, rising to 40% for the under 35s. Connecting with one another is probably the area that most ... .6 million people, will use a social platform of some kind for that purpose. For under 35s, the proportion ...
have to look at who they are. Generally speaking, they are younger - with 59% under the age of 40 - wealthier - with only 29% earning under 21,000 - and more likely to be employed than their offline ...
.5% in Spain, 21.5% in the Netherlands and 29.7% in Italy. The most promoted categories in the UK ...