11 Oct 2012
| by Maisie McCabe
of the UK's black and ethnic-minority population will be under 12 by 2016.
Audience measurement research ...
20 Sep 2012
| by our Parliamentary correspondent
appeal" to under-18s, rather than of "particular appeal" as at present.
Anna Soubry, the junior health ...
if 10 per cent of the audience is under 18, rather than 25 per cent as at present, and said showing ...
30 May 2012
| by Arif Durrani and Ben Hall
years the ASA has been operated under the remit of keeping advertising "legal, decent, honest ...
29 Mar 2012
| by Parliamentary correspondent
Ministers said they would keep the case for a ban "under review" as they published a strategy ...
and people s consumption, particularly those under the age of 18," it said. "So far, we have not seen ...
young people should not be targeted, large numbers of under-18s still see alcohol ads.
A Government ...
12 Jan 2012
| by Our Parliamentary correspondent
the backing of 13 trade groups for a pledge not to use under-16s as brand ambassadors or in peer ...
to define a child as a person under 16 in all ad regulation.
An AA source said: "Lots of work has been ...
24 Nov 2011
| by Our Parliamentary correspondent
Multimillion-pound advertising campaigns at General Elections could be consigned to history under
20 Oct 2011
| by Our Parliamentary correspondent
The Government came under fresh pressure this week to curb alcohol ads as a survey of young people...Alcohol Concern, the pressure group that commissioned the poll of 2,300 people under 18, said young people feel bombarded by alcohol ads. Some 58 per cent of those polled support a 9pm watershed for television commercials, while 60 per cent said cinema ads should be shown with 18-certificate films only ...
49% on favourability. It came off better than banking, which scored 29% on favourability, but worse ...
below 50%, but in 2009, the industry reached a historic low of just 29%.
According to Credos ...
29 Oct 2010
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
Ofcom.
Currently, the ASA is only able to consider complaints that fall under the self-regulatory CAP code, and has to refer complaints that might fall under the law to Ofcom.
The relevant rules under ...
unless: 30.9.1 it is not aimed at persons under the age of 18; 30.9.2 it does not encourage excessive ...