28 Mar 1997
| by MICHELE MARTIN
&G,
Ideas, McCanns
Accounts Under Review is sponsored by Data Management Services Group Ltd
...
.
The corporation has footed the bill to take 29 members of the Welch
family from Kent on an all ...
the extension of the numbers that can be
registered under the scheme from five to ten and to launch a monthly ...
28 Mar 1997
| by ALASDAIR REID
s matches with Moldova (29 March)
and Poland (30 April) are included in the deal.
Paul Simon ...
28 Mar 1997
| by EMMA HALL
in recent months.
Matthew Clark s chief executive, Peter Aikens, is coming under intense
pressure ...
is under increasing pressure to stand out in the cluttered
direct insurance marketplace ...
28 Mar 1997
| by HARRIET GREEN
s head of art, the campaign
runs under the theme: Global networking. Working without limits ...
Bernie Holloway, Esso s retail marketing manager, is ready for the
question. No, the appointment of McCann-Erickson to run the oil giant s
pounds 12 million UK account (Campaign, last week) wasn t a foregone
conclusion.
No, Esso s British management was under no pressure from its US bosses ...
28 Mar 1997
| by CHRIS ARNOLD
, in the
field of direct marketing they are still under-used or used badly. Yet,
as posters are without doubt ...
28 Mar 1997
| by MICHELE MARTIN
that marketing and advertising would be first to be
cut under financial pressure, while only 58 per cent ...
that the Advertising Effectiveness Committee has already set
up a steering group under Bartle Bogle Hegarty s head ...
28 Mar 1997
| by GENERAL RELEASE, ADWEEK, SUNDAY EXPRESS
publicity after the Liverpool striker, Robbie
Fowler, revealed it under his team shirt at the Liverpool ...