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CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

a company down the road to do it. Just under half of IBM s pounds 4 million UK spend ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

into a new format under the Magic brand. Now Magic is being adapted for its TV debut, building ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

. Next year s football World Cup in France could be another area of interest. Under the French Loi ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

was also seen as a safe bet for a product that has come under a lot of scrutiny following concern over ...

INTERACTIVE: Victoria Real’s software could help simplify shopping on the Internet - CASE STUDY/VICTORIA REAL/John Owen discovers a fun way to get a cheese butty, and how shopping online is fast becoming feasible

be folly to order a topical magazine, let alone fresh produce. Under such circumstances, anyone ...

Computer users to be offered cash for viewing ads on Net

Consumers are being paid to view ads on the Internet under a new scheme designed to transform...Consumers are being paid to view ads on the Internet under a new scheme designed to transform the Web into a viable direct marketing medium. A new company, HT Mail, is recruiting Internet users who are willing to receive e-mail ads in return for payment, offering advertisers the chance ...

COUNTRY PROFILES - From Egyptian soap-operas to the heavy censorship of Saudi Arabia, Middle Eastern media vary dramatically from nation to nation, Steve Shipside says

. The discovery of oil and gas in the Western desert is encouraging for economic revival. Under Mubarak ... of official censors, although all periodicals are under government supervision and a strict code of self ...

INTERACTIVE: Shell International

that the host server is an old shoebox buried far under the North Sea. Client Shell International ...

Review: Marketing and advertising news in the week’s press ..

that representatives of some companies that produce alcopops admit they are consumed by the under-18s. Sales ... not mind if under-18s were attracted to their brands. Publicly, most brewers support a code of conduct ...

FOR THE RECORD

. Connect, the new Internet magazine from Future Publishing, is due to launch on 29 May. The title ...

 

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